Blog Assignment #3

Looking around my room for something significant that I bought, i decided to choose my iPOD. The brand name of this product is Apple. When I think of this particular brand I think of key words such as Steve Jobs, Bill Gates, expensive, Macintosh, and iPHONE. The things that shape my existing perception about this brand is the media, the products themselves, friends, word of mouth, and commercials. The first ten things that others have to say about Apple is, amazing, computers, awesome, beautiful, elegant, clean, design, smart, and jobs. My perception overall matched other’s, some of the words matched exactly and others were a lot alike. This is because the owners of Apple have instilled a basic idea of what it represents in the consumer’s head.

Favorite Advertisement

1. This advertisement is my favorite because it is very funny and clever. It kept me entertained and engaged throughout the whole commerical.

2. The cursing really caught my attention because it was really funny. The cursing didnt get old because they thought of new and different ways for the employees to curse at each other, it was a great way to keep the viewer laughing.

3. This ad didn't really make me want to buy the product because I don't really like beer I prefer hard liquor but if I drink beer I guess Bud Light would be my first choice, so the ad had a small effect on me.

4. I think this ad was effective because it used humor that related to its target audience which is usuallu college students and aldults ages 21-40 and was funny so it kept you glued to the commercial because you want to keep laughing. It also endorsed its product well by displaying how important it was to fill the swear jar in order to get Bud Light.

Goals for JRNL 301

1. Learn and be able to use the concepts I learn in real world situations.
2. Get a good grade either a A or B.
3. Be able to understand how advertising is processed and how a campaign is made from start to finish.
4. Complete every assignment on time and in detail.
5. Attend every class.
6.Have a good grasp and understanding on advertising so I will be able to decide whether I want to pursue advertising as a career choice.