Looking around my room for something significant that I bought, i decided to choose my iPOD. The brand name of this product is Apple. When I think of this particular brand I think of key words such as Steve Jobs, Bill Gates, expensive, Macintosh, and iPHONE. The things that shape my existing perception about this brand is the media, the products themselves, friends, word of mouth, and commercials. The first ten things that others have to say about Apple is, amazing, computers, awesome, beautiful, elegant, clean, design, smart, and jobs. My perception overall matched other’s, some of the words matched exactly and others were a lot alike. This is because the owners of Apple have instilled a basic idea of what it represents in the consumer’s head.
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