1. Consumers choose brands that are?
a) Funny
b) Elegant
c) Salient
d) Expensive
2. In the acronim S.M.A.R.T., the A stands for what?
a) accurate
b) attainable
c) awesome
d) achievable
3. A Corporate name that reveals what a company does is a?
a)overt names
b)implied names
c)conceptual names
d)iconoclastic names
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