RAW exhibits

I visited group D's mocktailgate at Lawson. They played beer pong and had music as if they were at a party or tailgating. They wore white shirts, written on the back of the shirts were consequences of binge drinking. Their approach was effective because it attracted alot of attention. There message wasnt that clear though because people were just walking past and wondering whats going on, without really understanding consequences of Binge drinking. To make their exhibit more effective they couldve done something better then just writing some of the consequences on their white t-shirts. Maybe one them couldve dramatically pass out, for a more scare shock approach to the students to get more reaction to the consequences of binge drinking.

I visited group A's window display it was ok but wasnt too effective because people didn't really notice it, they just walked past it, there was noo shock or aww to get people's attention and no one was there to actually explain the exhibit. The displays in Student are usually ignored because there is a bunch of them and people don't really try hard to read them because they don't really attract people. I wouldv'e made like a hman exhibit in a display case have someone acting drunk in a display case or looking wasted and have someone explaining what happend to the person in the display case. That wouldve attracted alot of people and make them think about the consequences of binge drinking and how stupid they look.

Overall I think Guerilla Marketing tactics on binge drinking can be effective when done properly, I think more shocking and scary things seem to affect college students better then just something funny or weird. If you reach the audiences emotions and beliefs the exhibit will get to the viewers long term memory and will think before taking into action of binge drinking.