1. The 5 roles played in a buying center are?
a)buyers, managers, employees, deciders, gatekeepers
b)influencers, managers, users, creatives, media
c)users, buyers, influencers, deciders, gatekeepers
d)deciders, moguls, users, media, owners
2. When developing a communication budget which one of models are best to use?
a)objective and task method
b)Quanitative model
c)Percentage and sales model
d)Payout Planning model
3)The criteria for a company to decide whether to use an in-house advertising group and hiring an external advertising agency include all except.
a)The complexity of the product
b)The size of the account, which should be matched to the company.
c)The amount of money the advertiser can spend on a media
d)The potential global marketability of the product.
4)Scarcity is?
a) A surplus amount of a product
b) A products value
c) The excess profit a product produces
d) when there is a limited supply of a product
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