The Persuaders Blog

When the Movie explores the idea that Americans are seeking and finding a sort of identity in buying or joining a brand it is talking about how consumers want to relate or belong to a brand. If a brand can connect to the consumers emotions and create a stimulus codeability in the consumer it create overwhelming need for this brand and will seperate the brand from its compettiors in da midst of clutter.
Some common elements in persuaion or selling strategies in advertising and marketing are emotional appeals, integrating tv shows and advertising in order to beat dvr and tivo. Also family appeals guerilla marketing integrating movies with brands. All theses strategies are used in order to make a brand more distinguishable from its compettior brands so consumers will get some kind of emotion when seeing there brand and will make them react and buy their product. I feel like were heading to an era of alot more advertising in sitcoms, tv shows, and movies, and alot less commercials. I feel like commercials are still effective when done right, in order to make a good commercial i feel like it has to illect emotion in the consumer and also create a little bit of buzz. Doing this makes the consumer remeber the commerical when at the store. I also feel like advertising in movies and tv shows is a great way to advertise because it is a great way to come at consumers in a subliminal advertising strategy. By putting a subliminal message in the consumer they will have some sort of thought or remeber the brand in some way.

Exam 2 questions

1. The 5 roles played in a buying center are?
a)buyers, managers, employees, deciders, gatekeepers
b)influencers, managers, users, creatives, media
c)users, buyers, influencers, deciders, gatekeepers
d)deciders, moguls, users, media, owners

2. When developing a communication budget which one of models are best to use?
a)objective and task method
b)Quanitative model
c)Percentage and sales model
d)Payout Planning model

3)The criteria for a company to decide whether to use an in-house advertising group and hiring an external advertising agency include all except.
a)The complexity of the product
b)The size of the account, which should be matched to the company.
c)The amount of money the advertiser can spend on a media
d)The potential global marketability of the product.

4)Scarcity is?
a) A surplus amount of a product
b) A products value
c) The excess profit a product produces
d) when there is a limited supply of a product