My Experience At a Retail Store

On saturday I went into Buckle, I was looking for a belt, the store clerk approached me as soon as I walked into the store. My existing perception of the store was that it is for young styling teenagers. The ambience of the store was rock and roll and it was very bright and the products and goods displayed were up against the wall and on tables. My experience with the sales people were good, they helped me find the belt I was looking for.

The Persuaders Blog

When the Movie explores the idea that Americans are seeking and finding a sort of identity in buying or joining a brand it is talking about how consumers want to relate or belong to a brand. If a brand can connect to the consumers emotions and create a stimulus codeability in the consumer it create overwhelming need for this brand and will seperate the brand from its compettiors in da midst of clutter.
Some common elements in persuaion or selling strategies in advertising and marketing are emotional appeals, integrating tv shows and advertising in order to beat dvr and tivo. Also family appeals guerilla marketing integrating movies with brands. All theses strategies are used in order to make a brand more distinguishable from its compettior brands so consumers will get some kind of emotion when seeing there brand and will make them react and buy their product. I feel like were heading to an era of alot more advertising in sitcoms, tv shows, and movies, and alot less commercials. I feel like commercials are still effective when done right, in order to make a good commercial i feel like it has to illect emotion in the consumer and also create a little bit of buzz. Doing this makes the consumer remeber the commerical when at the store. I also feel like advertising in movies and tv shows is a great way to advertise because it is a great way to come at consumers in a subliminal advertising strategy. By putting a subliminal message in the consumer they will have some sort of thought or remeber the brand in some way.

Exam 2 questions

1. The 5 roles played in a buying center are?
a)buyers, managers, employees, deciders, gatekeepers
b)influencers, managers, users, creatives, media
c)users, buyers, influencers, deciders, gatekeepers
d)deciders, moguls, users, media, owners

2. When developing a communication budget which one of models are best to use?
a)objective and task method
b)Quanitative model
c)Percentage and sales model
d)Payout Planning model

3)The criteria for a company to decide whether to use an in-house advertising group and hiring an external advertising agency include all except.
a)The complexity of the product
b)The size of the account, which should be matched to the company.
c)The amount of money the advertiser can spend on a media
d)The potential global marketability of the product.

4)Scarcity is?
a) A surplus amount of a product
b) A products value
c) The excess profit a product produces
d) when there is a limited supply of a product

RAW exhibits

I visited group D's mocktailgate at Lawson. They played beer pong and had music as if they were at a party or tailgating. They wore white shirts, written on the back of the shirts were consequences of binge drinking. Their approach was effective because it attracted alot of attention. There message wasnt that clear though because people were just walking past and wondering whats going on, without really understanding consequences of Binge drinking. To make their exhibit more effective they couldve done something better then just writing some of the consequences on their white t-shirts. Maybe one them couldve dramatically pass out, for a more scare shock approach to the students to get more reaction to the consequences of binge drinking.

I visited group A's window display it was ok but wasnt too effective because people didn't really notice it, they just walked past it, there was noo shock or aww to get people's attention and no one was there to actually explain the exhibit. The displays in Student are usually ignored because there is a bunch of them and people don't really try hard to read them because they don't really attract people. I wouldv'e made like a hman exhibit in a display case have someone acting drunk in a display case or looking wasted and have someone explaining what happend to the person in the display case. That wouldve attracted alot of people and make them think about the consequences of binge drinking and how stupid they look.

Overall I think Guerilla Marketing tactics on binge drinking can be effective when done properly, I think more shocking and scary things seem to affect college students better then just something funny or weird. If you reach the audiences emotions and beliefs the exhibit will get to the viewers long term memory and will think before taking into action of binge drinking.

Three Exam Questions

1. Consumers choose brands that are?

a) Funny
b) Elegant
c) Salient
d) Expensive

2. In the acronim S.M.A.R.T., the A stands for what?

a) accurate
b) attainable
c) awesome
d) achievable

3. A Corporate name that reveals what a company does is a?

a)overt names
b)implied names
c)conceptual names
d)iconoclastic names

Blog Assignment #3

Looking around my room for something significant that I bought, i decided to choose my iPOD. The brand name of this product is Apple. When I think of this particular brand I think of key words such as Steve Jobs, Bill Gates, expensive, Macintosh, and iPHONE. The things that shape my existing perception about this brand is the media, the products themselves, friends, word of mouth, and commercials. The first ten things that others have to say about Apple is, amazing, computers, awesome, beautiful, elegant, clean, design, smart, and jobs. My perception overall matched other’s, some of the words matched exactly and others were a lot alike. This is because the owners of Apple have instilled a basic idea of what it represents in the consumer’s head.

Favorite Advertisement

1. This advertisement is my favorite because it is very funny and clever. It kept me entertained and engaged throughout the whole commerical.

2. The cursing really caught my attention because it was really funny. The cursing didnt get old because they thought of new and different ways for the employees to curse at each other, it was a great way to keep the viewer laughing.

3. This ad didn't really make me want to buy the product because I don't really like beer I prefer hard liquor but if I drink beer I guess Bud Light would be my first choice, so the ad had a small effect on me.

4. I think this ad was effective because it used humor that related to its target audience which is usuallu college students and aldults ages 21-40 and was funny so it kept you glued to the commercial because you want to keep laughing. It also endorsed its product well by displaying how important it was to fill the swear jar in order to get Bud Light.